As cannabis becomes legal in most states across the U.S., it is also a booming business. The industry is competitive and making your brand stand apart is more challenging than ever. While excellent product quality goes a long way, you cannot overlook branding.
Packaging makes a lot of difference to how buyers perceive your brand. More importantly, it ensures the quality and integrity of the products therein. It is an aspect that no business can overlook, so you need to stay on track with the trends to be visible and compliant. Here are the cannabis packaging trends that every brand must follow in 2021.
Staying on top of cannabis packaging trends is vital to set your brand apart in the crowd.
Minimalism is the key
Whether you are selling cannabis oil, tincture, edibles, or flower, minimalism will be the key when it comes to design and packaging this year. Millennial buyers have a discerning mindset, and they like simple, stylish, and contemporary designs. If you want to make an impact, stick with clean and simple designs that look soothing and uncluttered. Buyers are more likely to connect with them and recall them in the long run. Light colors and minimal patterns are going to get attention.
A focus on the medicinal value
Even as recreational cannabis is legal now, people are still keen on the medicinal value it offers. A large segment of the audience actually buys them for purposes such as pain relief, anxiety alleviation, and skin health. Brands see it as a big business opportunity, so they are focusing on the medicinal benefits of weed with designing the packaging. The current design trend involves the use of pharmaceutical symbols and colors. They bring legitimacy to the brand and get the attention of the medicinal user segment.
Green is the winner
The sustainability trend in packaging extends to this industry like all others because consumers are more eco-conscious than ever. Packaging experts like Grow Cargo prioritize the use of natural materials while steering clear of chemical preservatives. Brands that will emulate the green mindset are likely to emerge as real winners because consumers understand that eco-friendly packaging is great for their health and the environment.
Aesthetics continue to be the priority
While minimalism and sustainability emerge as the big trends in cannabis packaging in 2021, the good-old aesthetics continue to be important. The market has many brands, and several new ones are joining the bandwagon rapidly. A brand that fails to grab attention is at risk of being overlooked by the customers as they browse through the cannabis websites or look around in the dispensary shelves. Good looks matter the most, so you need to go the extra mile with the packaging aesthetics. Upscale printing, metallic inks, and embossing are some design trends in vogue this year.
Staying on top of these trends is vital to set your apart brand in the crowd. You may have the best products on offer but getting attention is all about how it appears on the outside. So keep these trends in mind and get your brand to win the marketing game in 2021.
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