As a conscious consumer, you know the facts…
Or at least you’ve probably heard them…
The more money we spend on green products, the more we encourage
• reduce pollution
• save energy and water
• use less packaging, and
• protect natural areas
According to BigGreenPurse, one of the fastest, easiest, most effective ways
to protect the environment is by shifting money you already spend to eco-friendly
goods and services.
So BigGreenPurse had a brilliant idea and created the
Big Green Purse One in a Million Campaign.
Their premise was simple.
“What if a million women intentionally shift at least $1000
of their existing budget to
environmentally-friendly products, we can have a noticeable
ONE BILLION DOLLAR IMPACT in the marketplace.”
How to be One in a Million
BigGreenPurse suggests that you can make the biggest impact as a green consumer
by picking one commodity and shifting all $1,000 to it.
Some of the most important options (and ones that should be readily
available in your neighborhood as well as on-line) include:
*Organic, locally grown food (reduce pesticides)
*Energy-efficient appliances (stop global warming)
*Phthalate-free cosmetics (protect your health)
*Fuel-efficient car (save energy, clear the air)
*Fair trade, shade grown coffee (protect rainforests)
*Non-toxic cleansers (protect your health, reduce toxins)
Another way to approach this is to spread your spending among the variety of
eco-friendly products and services that you need to manage your household.
Big Green Purse Shopping Principles
Not quite sure how to start. Not a problem.
At BigGreenPurse I found a wealth of information and links to help us go from a
“big green question mark to a savvy green shopper”.
For example, switching to genuinely earth-friendly products really
does help minimize our environmental impact.
“That’s why, using our “green purses” to support companies whose
goods protect the climate, eliminate toxins, keep the air and water clean,
and safeguard forests and other natural places, creates a powerful
incentive for their rivals to do likewise.
Our biggest challenge is in knowing how to avoid the “greenwash” so
we can promote more green.”
With this in mind, BigGreenPurse outlines seven simple principles to help us
distinguish an “eco bargain from a rip-off”–while getting manufacturers to
transition as quickly as possible more environmentally-friendly practices.
7 Big Green Purse Shopping Principles
1) Buy less.
2) Read the label.
3) Support sustainable standards.
4) Look for third-party verification.
5) Choose fewer ingredients.
6) Pick less packaging.
7) Buy local.
Ready to Make a Big Green Difference?
Simply, sign the pledge and join the Big Green Purse One in a Million Campaign today.
Big Green Purse makes it easy to keep track with a free One in a Million Campaign Balance Sheet.
To get the biggest bang for your buck: the more money you shift, the bigger impact you’ll have.
The good news is that you’ll probably end up shifting far more than the initial $1,000 you pledged.
And that’s great for you and your family as well as the environment!
So spread the word and multiply your impact.
Share the One in a Million Campaign with your friends, family, fans and followers.
How are you using your “big green purse” power? Share your best ecofriendly shopping tips with us.
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