You’re finally living the dream – after a lot of time and effort, your vegan restaurant business has finally come to reality! Now you can make your contribution towards saving the planet, living your passion and making a profit, all at the same time. To quickly boost the restaurant’s chances of success, you need to start social media campaign writing ASAP.
Your vegan restaurant business has finally come to reality! Here are key tips for how to run an awesome social media campaign for your business.
Here are some of our top tips on how to run an awesome social media campaign for a vegan restaurant business:
1. Focus on the Visual
A great thing about your vegan business is that your product is yummy and real eye-candy, which makes finding ideas for social media posts a breeze. Not only can your posts be engaging and a ray of sunshine in everyone’s feeds, but they’re also a direct representation of the product you’re selling.
Regardless of the social media network you want to post on, let visuals like images, videos and animations be your primary mode of communication to the audience.
2. Post Foodie GIFs and Videos
Foodies and vegan foodies run a whole section of social media. Just look at Tasty and other food channels that gathered millions of followers just by regularly posting awesome cooking videos!
You can post animations and videos directly from your restaurant; show how you source your ingredients, how your cooks prepare the meals and how it’s served.
In a restaurant, there’s a ton of material for fun, visual Instagram stories and animations. The best thing about them is that they also have a very high engagement rate and they’re usually shared among friends. Instead of having to promote these videos with boosting and sponsored ads, you can simply let them work for you.
3. Use the Help of Influencers
With the help of local vegan influencers, you can very easily draw attention to your business. Like it or not, people believe real reviews and influencers more than anything you might say about your business yourself.
However, if you learn to use this fact to your own advantage, you can make word-of-mouth marketing work for you, instead of against you.
“Influencer marketing is still very much relevant in 2020. With the rapid increase in popularity of this marketing method, there is also a higher base of influencers who are earning a living from promoting products and businesses. You only have to find a vegan influencer who will resonate with your audience and deliver an authentic message”, says Estelle Liotard, a writer and marketer at TrustMyPaper.
To tempt more customers into your vegan restaurant, offer discounts on special menus for social media followers or organize prize raffles and give out free meals to winners.
4. Offer Perks and Discounts
Social media writing usually focuses on presentation, persuasion and promotion, but fails to take into account what the user actually gets from the consummation of that content.
As a restaurant business, it’s very easy to offer interesting incentives that will tempt customers into coming over, without having an impact on your profits.
You can promote happy hours, offer discounts on special menus for social media followers or organize prize raffles and give out free meals to winners.
5. Branch Out on Different Platforms
Many of your local competitors will be present on Facebook and Instagram, and you should definitely have a page there, as well. Still, it’s worth it to explore other social media platforms that will give you access to a wider audience.
“Snapchat, Tik Tok, Pinterest, Google My Business are all examples of marketing platforms that are underused by many businesses. As a local vegan restaurant, you can quickly differentiate your business from others by approaching users on their favourite social media networks”, says Melanie Sovann, marketing expert and writer at WowGrade.
6. Think Globally, Run Your Campaign Locally
You can get many great marketing ideas from experts all around the world and easily scale them down to fit the needs of your business.
Present facts about veganism and interesting information as if you’re talking to a global audience, but always focus on your local user base. For example, if you’re sharing stats about veganism – how many people practice veganism in the world – continue further by applying it to your restaurant’s city.
Infographics are also a highly-recommended type of content for social media. If you post these interesting data visualizations as a vegan restaurant, people will know that your restaurant is not just a business, but part of a bigger movement.
Running a social media campaign? Mix it up, try new things, expand to new platforms and most importantly – engage with your audience!
Running social media campaigns can sometimes be just as fun and exciting as the very act of running your vegan restaurant. Mix it up, try new things, expand to new platforms and most importantly – engage with your audience!
About the Author
Helene Cue is a passionate content creator and blogger working with writing services such as Studicus and GrabMyEssay. Through her cooperation with best essays platforms such as SupremeDissertations, she’s constantly working on expanding her knowledge and academic skills.
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