In psychology, experts study how humans behave and react to different situations, which can also be beneficial in boosting marketing strategies. You probably have an idea of the different types of customers or how demographics affect your sales. While every customer is unique, you’ll find some things in common when it comes to product selection, the frequency of purchases, and buying patterns.
Learn about some helpful tips and tricks in applying psychology to your marketing by continuing to read below:
“Once you understand how psychology
affects consumer decision-making, you’ll be
able to create effective and efficient marketing
strategies for your business.”
Step 1: Incorporate Psychology In Your Design
According to the University of Southern California, color psychology plays a crucial role in marketing. That’s why you have to make sure that you utilize a good color combination in your marketing campaigns, most especially in your product design and web design.
Here are some helpful tips on how to apply color psychology in your marketing:
- Red: Perfect for marketing clearance sales because this color creates a sense of heightened awareness or urgency.
- Blue: If you’re looking to promote your product to men or you’re offering wellness products, like essential oils and herbs, this color reflects tranquility and relaxation. Blue is also a good color if you like to promote trust in your products, like what PayPal uses.
- Green: Aside from blue, green is also a great color to promote health and wellness products. Many people think that green is also suitable for promoting environment-friendly products, like organic food and fertilizers.
- Yellow and Orange: These are cheerful colors that can draw in window shoppers and impulsive buyers.
Step 2: Use Psychology’s Primary Effect When Creating Marketing Content
The “primary effect” in psychology or serial position effects state that when an individual is provided a list of information and asked to recall the information later, they will likely remember the items at the start (primacy) and items towards the end of the list (recency), as compared to items listed in the middle part.
Here are some tips on how to use the primary effect when you’re creating content for your digital marketing campaign:
- Use Keywords: Use LSIGraph, SEMrush, Google Adwords, or other keyword SEO tools to know what customers usually use to find what they need online.
- Use Meta Descriptions: These are words or phrases that appear on search results when a user looks for information or a product to buy. Keep it impacting, easy to understand, and easy to relate to.
- Write a Strong Introduction: Answer the question WIIFM or “What’s In It For Me?” to create a need and drive your audience to check what you have to offer.
- Write a Strong Conclusion: Leave food for thought for your readers to spark curiosity and promote stronger mind retention of recent information read.
Step 3: Promote Reciprocity and Instant Gratification
People give to get something in return, and that’s what every business is all about. Consumers want to get the best value for their hard-earned money. That’s why you have to give back something when you ask a visitor to provide an email address, contact number, or any personal data. This can be in the form of free memberships or freebies for the first purchase, or a 10% discount on the next purchase.
People also generally want instant gratification. That’s why you don’t want to miss the first few seconds when you’re presenting a product or proposal via your website, phone call, or face-to-face interaction with a potential customer.
Here’s how you can incorporate instant gratification into your marketing campaigns:
- Use tools to enable customers to access the shopping cart effortlessly and proceed to checkout without too many steps.
- Avoid incorporating a lot of ad banners into your web page to avoid customer frustration and to allow user-friendly navigation.
- Provide several ways that visitors can easily contact you for questions or urgent concerns about the product, such as chat support, a customer care toll-free number, FAQ page, and contact request form.
Step 4: Prompt Customers to Think, Decide, and Act Through Effective CTAs
The principles of psychology include consumer behavior, personality traits, and cognitive bias. Expert digital marketers undergo intensive training to increase knowledge of how the brain functions and its effects on changing a customer’s behavior. By incorporating effective call-to-action or CTA buttons on the right areas of your website or social media page, you can boost your marketing and skyrocket your sales.
Here are some tips when using CTAs:
- Apply the isolation effect or highlighting one element in a group by isolating your CTA button from other aspects of your web page.
- Select contrasting colors to make your CTA button stand out.
- Choose an appealing physical attribute for your CTA button to make it more distinct, such as a flashing colored CTA button.
It’s a smart move to learn how using psychology can boost your marketing campaigns, regardless if it is a digital marketing campaign or through traditional means. Once you understand how psychology affects consumer decision-making, you’ll be able to create effective and efficient marketing strategies for more successful e-commerce or business.
How have you used psychology to boost your marketing efforts?
Share your thoughts and comments with us.