Americans aren’t the healthiest folks. Many of us are overweight or obese. And even those of us who are not overweight or obese may not be getting the sort of nutrition that we should be. Our American diets tend to include a lot of empty calories in the form of processed foods, which tend to be stripped of the nutrients whole foods have while being incredibly calorie-dense.
That’s bad news, but there are solutions that are put in place to help. If you’re considering starting a health and lifestyle business, you could be on the front lines of the battle to keep Americans healthy. One key part of counteracting the American problem with nutrition is the manufacture, sale, and use of supplements. Multivitamins and other supplements are ways for people to get the nutrients they need, even if they aren’t getting those nutrients in their diets the way that they should.
But where do supplements come from? How do we know that they are safe, and who actually makes them? Here’s what consumers and businesspeople in the health and lifestyle space should know about supplement regulation, manufacture, and sale.
Supplements and regulation
Supplements are different from prescription medicines or even over-the-counter drugs. Generally speaking, the difference is that supplements are made from proven ingredients and are not marketed as the cure or treatment for any disease, injury, or symptom.
This doesn’t mean that supplements aren’t powerful things, of course. Getting great nutrition and the right vitamins can reduce your odds of illness and injury, so there are very important health reasons to be taking supplements. Your health is closely correlated to your nutritional decisions, which is why the American diet is such bad news. It’s also why supplements like multivitamins can be such good news. But the fact that supplements aren’t medicine does matter to how they are regulated.
The Food and Drug Administration, or FDA, is the federal agency that oversees the regulation of supplements. The same agency is responsible for regulating food and medicine. The FDA has the power to pull supplements from shelves and ban supplements. But that only happens when supplements are dangerous, and they almost never are. Besides, some supplement manufacturers create supplements that are already approved by the FDA.
Speaking of supplement manufacturers, though, who are they? Who actually makes supplements?
Manufacturers and brands
Generally speaking, supplements are manufactured by companies with a lot of experience in this sort of work. If you’re considering starting your own health and lifestyle company, this news should be very welcomed indeed. The fact that vitamins and other supplements are created by dedicated vitamin manufacturers rather than by each individual vitamin or supplement brand means that you will not have to create your own supplements when you start your company. And that means you’ll save incredible amounts of money and avoid years of research and other inconveniences that come with starting from scratch.
Instead, you can simply partner with a trusted vitamin manufacturer. The companies that create vitamins and supplements are often able to produce packaging that features your company’s brand name and logo. You can offer customers who trust your brick-and-mortar store or online health brand the very best quality products, manufactured by the specialists and marketed under your own brand. You’ll be able to trust that you’re delivering safe and effective supplements, and you’ll be able to build your brand and customer loyalty.
Supplements are powerful and safe in part because they are made by experienced manufacturers. Those manufacturers can offer health and lifestyle companies amazing products to sell under their own brand and, hopefully, strike a blow against poor nutrition in America.
Have you considered starting your own health and lifestyle company?
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