Coffee does not appear to be cutting it these days.
Now energy drinks are supposed to do just what the name implies: give you that extra burst of energy.
In fact, the energy beverage category is a legitimate challenger of the formerly favorite caffeine delivery
system of coffee.
Most have high levels of caffeine and are being marketed as morning coffee alternatives.
Here are the top ten facts about caffeine and energy drinks:
1. Caffeine is safe. It is consumed daily in a wide variety of beverages and foods.
2. The majority of energy drinks contain approximately half the caffeine of a coffee-
3. Energy drinks became available in the United States in the late 1990s after production in
Europe and Asia in the 1970s.
4. Energy drinks account for only two percent of the total non-alcoholic beverage market
in the U.S.
5. Teens and young adults consume most of their caffeine from beverages other than
6. The U.S. Food and Drug Administration monitors ingredients and labeling of energy drinks.
7. The most common ingredients occur in other foods, such as poultry, seafood and grains.
8. One of the most common ingredients is taurine, which is a naturally occurring amino acid
found in our body.
9. Guarana is another common ingredient and is a natural source of caffeine found in nut-like
seeds from plants.
10. A voluntary advisory statement displays the amount of total caffeine from all sources on
packaging and advises against marketing to children or in K-12 schools.
Energy drinks are generally safe, but like most things, you should drink them in moderation.
Regardless of the impetus, the success of the industry is undeniable.
The Future of the Energy Shot Industry
Caffeine is popular.
With about 80 percent of American adults consuming the stimulant daily, most of us are responsible
for the level of intake.
It naturally occurs in plants such as coffee, tea and cocoa.
It is also found as a supplement in energy drinks and some other substances such as painkillers.
Most of us are informed that its ubiquitous nature can temporarily ward off drowsiness and restore
Now white collar workers are more likely to down an energy shot as opposed to your typical
For that reason, the industry is determined to reach as many potential demographics as feasible.
Caffeine is being rebranded as energy, and now is found in everything from mints to gum, jelly beans,
water and even suckers.
However, you might be surprised at getting a natural energy boost by focusing on catching a good night’s
sleep, frequently exercising and eating snacks packed with protein before reaching for that energy drink.
How do you boost your energy?
Do you drink caffeine and energy drinks?
Share your thoughts and comments with us.