Did you know that every year at least 95 percent of the new products released fail?
When a customer buys a product, he often looks at the packaging to receive a clear sign
whether the product was worth his money or not.
This is mainly due to the fact that they don’t have time to think about your good’s advantages
Companies such as Pandora, Tiffany & Co, and many other famous brands are recognizable
mainly because of their emblematic packaging.
Maybe, if it wasn’t for the minimalistic packaging, Apple wouldn’t become so successful.
If you’ve ever watched a video where people unbox a new product of the company, you will see
how much they love the packaging.
For example, Pad & Quill, a company that sells Apple cases, wraps their products in brown paper
with messages printed on the inside and a Roman seal for a pleasant unpacking feel.
Another example is a new Bulgarian clothing company named Bocaccio, which sells its clothes
in beautiful black paper tubes providing an exquisite feeling to all new customers.
Every new startup must spend a significant amount of time developing their packaging because
it influences the sales and increases the brand’s awareness.
Trunk Club is a company that manually selects clothing for both men and women and then sends
the stylish outfit to the client in a wonderful cardboard.
After five years in business, the famous apparel company Nordstrom bought the start-up for
The effects of poor packaging can be seen in Australia, where the local government removed
the branding rights for cigarettes and now the country experiences the highest smoking decline
for the past twenty years.
This has been done in order to prevent the young generation from smoking and now all packages
are covered with unpleasant graphic images and warnings.
“You never get a second
chance to make a great
Design A Unique Package
A business that sells products can develop significantly more with a unique product’s packaging.
You must think of packaging that will make you stand out from the competition.
Here is some advice for creating packaging that makes an impact:
You must conduct market research and learn what would work for your brand because Apple’s
white or Tiffany’s egg blue might not bring the same results for your company.
Don’t afraid to be bold and think of something amazing and different.
2. Personalize Cheap Packaging
You don’t have to break the bank for great packaging.
Many companies choose cheap packages and they use stylish typography to provide
a high-end feel and personalization for little or no money.
3. Packaging Must Be a Part of the Experience
The packaging must reflect on the wonderful design of your product.
A product must create an impression and spark an emotion within its customers from
the beginning, that’s why customized boxes can be so effective.
4. Eco-Friendly Sells
Recyclable or reusable packaging is always a reason for a client to choose you over the competition.
People want to see how a brand influences the environment positively and that’s why they love it.
Remember that your product’s packaging is meant to communicate with your client.
As you know, you never get a second chance to make a great first impression, and this is entirely
valid in this case as well.
What role does packaging play in your product selection process?
Share your thoughts and comments with us.